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Fuelling
the heartbeat
of UK Music

MUSIC VENUE TRUST (MVT) AND SAVE OUR SCENE (SOS) HAVE JOINED FORCES TO CREATE THE ‘LIVELINE FUND’ WHICH WILL PRIMARILY FOCUS ON STRENGTHENING THE FUTURE VIABILITY OF THE UK GRASSROOTS MUSIC ECOSYSTEM.

LIVELINE GIVES COMPANIES, ORGANISATIONS, BRANDS, PREMISES & ARTISTS A SIMPLE AND WELL-RUN PLATFORM THROUGH WHICH THEY CAN MAKE VOLUNTARY CONTRIBUTIONS TO STRENGTHEN UK GRASSROOTS MUSIC.

HOWEVER, SUCCESS RELIES ON THE ACTIVE PARTICIPATION OF THE MUSIC INDUSTRY AND ITS ASSOCIATED ORGANISATIONS.

Alongside curated investments into infrastructure, events, and touring, UK grassroots music venues, artists and independent promoters will be able to apply for funding through an open application process, which Music Venue Trust will manage.

More information on how the Liveline fund will work with the Live Trust and the industry’s voluntary levy on stadiums and arenas will be shared in due course.

who can donate?

COMPANIES & ORGANISATIONS

Companies & organisations within and outside the music industry can support Liveline in various ways, such as donations, collaborations, services and more

BRANDS

Brands can support Liveline through donations, sponsorship tiers, partnerships or campaigns.

PREMISES

A venue or cultural space can support the fund by contributing a portion of their ticket sales (or guest list donations) to Liveline.

ARTISTS

Artists can support the fund by donating from ticket sales.

ARTISTS & tours SUPPORTING LIVELINE

MVT and SOS would like to thank the following artists for their contributions which have enabled us to launch LiveLine…

DONATING 10% OF THE BAND’S TOUR PROCEEDS*

DONATING £1 OF EVERY TICKET SOLD

DONATING £1 OF EVERY TICKET SOLD

*Donations will also be made to MVT by Coldplay’s concerts’ promoters (SJM Concerts, Metropolis Music and Live Nation), the band’s booking agent (WME), the venues (Wembley Stadium and Hull Craven Park) and the official ticket agents (Ticketmaster, See Tickets and AXS) will also support the new fund, ensuring every penny received has the maximum direct impact for the grassroots sector.

MVT and SOS would like to thank our brand partners for helping us to launch LiveLine…

liveline DOnORS

FAQs

  • Liveline is a new fund created by Save Our Scene and Music Venue Trust to distribute funding directly to grassroots venues, artists and promoters. It currently raises all its available funding from donations, partnerships and collaborations.

  • LIVE Trust is a new registered charity which was created to collect funds raised by a voluntary £1 contribution from arena and stadium tickets. As such MVT & SOS recommend that the Trust be the first point of call for those in touring seeking to support the grassroots.  The Trust plans to work with established funding distributors to get money into the hands of grassroots venues, artists and promoters.

  • The idea is simple: A £1 contribution from each arena and stadium ticket to be donated post-event to a charitable trust managed by LIVE, ensuring the full amount supports the grassroots music ecosystem benefitting venues, artists, and promoters.

  • MVT and SOS believe that it should be, yes. Now known as the ‘Enter Shikari model’ (after the band adopted this on their 2024 tour) £1 from every ticket is effectively ‘donated’ from gross revenues of ticket sales to the LIVE trust. We believe that fans should not face additional ‘add-on’ fees that are already creating considerable extra costs such as ‘booking fees’ and ‘print your ticket at home’ fees.

  • Once the LIVE Trust is fully operational, Liveline will present its funding opportunities to the LIVE Trust, seeking funds it can quickly and simply distribute to support the grassroots live music ecosystem. 

  • Information on how and when grassroots venues, artists and promoters will be able to apply for funding through Liveline will be shared in the coming year. A robust application and grant process will be established to ensure equitable distribution of funds to venues, artists, and promoters, focusing on projects that foster development and growth

    If you want to stay updated, please sign up below.

  • The fund aims to assist promoters in revitalising tours and events, we are currently working with the Association of Independent Promoters to determine effective support strategies.

  • The grassroots contribution is envisioned as a sustainable, long-term solution, complemented by policies advocated by MVT to secure the financial health of grassroots music venues

  • We believe everyone involved in the live music industry should share the responsibility to invest in research and development, collectively contributing just £1 from the success of arena and stadium events into the LIVE Trust. Liveline is one of many mechanisms that can be used by LIVE Trust to distribute that income. Alongside this, Liveline is open now for donations, collaborations and partnerships from companies, organisations, brands, premises and artists.

    As for the aim of the grassroots contribution and levy is that those in the music industry making the most profit, reinvest in the talent pipeline that supports and continues to drive those profits. The contribution will come from those involved in the design, promotion, and execution of music performances 

    It should be noted that the leading arena owners and event promoters operating in the UK are national subsidiaries of multinational entities. These companies are already making financial contributions to schemes elsewhere in the world which ensure that grassroots music venues and artists benefit from the success at the top of the industry which they have contributed to.

  • The Liveline Fund is currently an entirely voluntary scheme. We are working with collaborators and partners directly, from Coldplay and Enter Shikari, to venues and promoters, on this. It is our hope that the live music industry adopts a model of contributions from arena and stadium tickets to support the LIVE Trust voluntarily, before it is enforced on a government level.

  • There will be an application and grant process for venues, artists, and promoters applying for funding from the Liveline Fund. Those involved in distributing the fund will come together to decide on a fair, unilateral application process and criteria that will ensure funding is directed towards certain projects that support the development and growth of the venues, artists, and promoters.