Background 2.jpg

Fuelling
the heartbeat
of UK Music

MUSIC VENUE TRUST (MVT) AND SAVE OUR SCENE (SOS) HAVE JOINED FORCES TO CREATE THE ‘LIVELINE FUND’ WHICH WILL PRIMARILY FOCUS ON STRENGTHENING THE FUTURE VIABILITY OF THE UK GRASSROOTS MUSIC ECOSYSTEM.

LIVELINE GIVES COMPANIES, ORGANISATIONS, BRANDS, PREMISES & ARTISTS A SIMPLE AND WELL-RUN PLATFORM THROUGH WHICH THEY CAN MAKE VOLUNTARY CONTRIBUTIONS TO STRENGTHEN UK GRASSROOTS MUSIC.

HOWEVER, SUCCESS RELIES ON THE ACTIVE PARTICIPATION OF THE MUSIC INDUSTRY AND ITS ASSOCIATED ORGANISATIONS.

Alongside curated investments into infrastructure, events, and touring, UK grassroots music venues, artists and independent promoters will be able to apply for funding through an open application process, which Music Venue Trust will manage.

More information on how the Liveline fund will work with the Live Trust and the industry’s voluntary levy on stadiums and arenas will be shared in due course.

who can donate?

COMPANIES & ORGANISATIONS

Companies & organisations within and outside the music industry can support Liveline in various ways, such as donations, collaborations, services and more

BRANDS

Brands can support Liveline through donations, sponsorship tiers, partnerships or campaigns.

PREMISES

A venue or cultural space can support the fund by contributing a portion of their ticket sales (or guest list donations) to Liveline.

ARTISTS

Artists can support the fund by donating from ticket sales.

ARTISTS & tours SUPPORTING LIVELINE

MVT and SOS would like to thank the following artists for their contributions which have enabled us to launch LiveLine…

DONATING 10% OF THE BAND’S TOUR PROCEEDS*

DONATING £1 OF EVERY TICKET SOLD

DONATING £1 OF EVERY TICKET SOLD

*Donations will also be made to MVT by Coldplay’s concerts’ promoters (SJM Concerts, Metropolis Music and Live Nation), the band’s booking agent (WME), the venues (Wembley Stadium and Hull Craven Park) and the official ticket agents (Ticketmaster, See Tickets and AXS) will also support the new fund, ensuring every penny received has the maximum direct impact for the grassroots sector.

MVT and SOS would like to thank our brand partners for helping us to launch LiveLine…

liveline DOnORS

FAQs